Square Enix President: "Japanese studios can't make good games if they try to imitate their Western counterparts" 16

Square Enix President: “Japanese studios can’t make good games if they try to imitate their Western counterparts”

Developing games only for a foreign audience is not enough

SE President Yosuke Matsuda gave an interview to Yahoo Japan, where he expressed his opinion about the globalization in the gaming industry and the attempts of Japanese studios to imitate Western developers in everything in pursuit of expanding the audience.

Matsuda considers this approach to be erroneous, since employees of the Japanese game industry cannot simply copy the technology of their American colleagues, as well as their approach to characters, sound and style of games.

Today the gaming market is globalized. The domestic market used to be big, but now it’s behind China and the US. If you are not recognized all over the world, it means that you are not in business.

But the interesting thing is that Japanese developers will not be able to make good games if they try to imitate their Western counterparts. The design of the monsters, the picture, the sound – it will all be Japanese in one way or another.

And players all over the world know that it is these aspects that make Japanese games so good.

The foreign market is very important, but developing games only for a foreign audience is not enough.

Yosuke Matsuda
Square Enix President

Square Enix also publishes Western games, but they are often created by American or European studios owned by the company. The Japanese developers of the publisher, in turn, are mainly engaged in JRPGs for a narrower audience.

As part of the interview, Matsuda mentioned that Square Enix is ​​still interested in producing blockchain games with a “play to earn” system, where players could produce content themselves and receive a reward for this.