How the mobile phone market has changed over the past 30 years (animation)
How various manufacturers rose and fell from December 1992 to early 2022
In 1993, more than half of the mobile market belonged to Motorola, and in 2021 its share shrank to 2.2%. Visual Capitalist has published an animation that shows how the market developed, how various manufacturers rose and fell from December 1992 to early 2022.
The world’s first mass-produced cell phone, the DynaTAC 8000X from Motorola, which pioneered the industry, was sold in 1984. It cost about $4,000 and worked for 30 minutes without recharging. In 1989, the company released the MicroTAC 9800X model, three more years later, the International 3200, and quickly established itself in the young market. At first, it had only one serious competitor – the Finnish Nokia, but by the mid-90s other companies such as Sony and Siemens began to push it. By September 1995, Motorola owned about a third of the market.
By the beginning of 1999, Nokia took the lead – then it occupied a little more than a fifth. In the same year, it released the world’s first phone with a WAP browser, the Nokia 7110. Motorola’s position was shaken not only by Nokia’s innovation, but also by the difficulties of projects it supported, such as the bankrupt satellite company Iridium.
In 2007, Apple knocked on the club of mobile manufacturers, and from that moment the market began to change very much. The iPhone, which combines a phone, a pocket computer and a music player, has become a truly revolutionary gadget. A year later, Apple launched an application store that not only expanded the capabilities of the smartphone, but also allowed them to be customized.
Motorola failed to keep up with the times. In just two years after the release of the iPhone, the “apple” company owned 17.4% of the global market, Motorola – already 4.9%. Over time, BlackBerry, LG and others left the game.
Now, in addition to Apple, South Korean Samsung and Chinese Xiaomi hold strong positions.