Ads will appear in PlayStation 4 and PlayStation 5 games 16

Ads will appear in PlayStation 4 and PlayStation 5 games

Ads in PS4 and PS5 games are rumored not to be intrusive

Business Insider claims that Sony, like Microsoft, is considering adding ads to games for its PS4 and PS5 consoles. And, already this year. Direct testing of advertising technologies is already underway. In the future, developers will be able to implement in-game advertising in their projects themselves. 

The goal of the initiative is to encourage developers to create high-quality shareware games with ad monetization. Ads in PS4 and PS5 games are rumored not to be intrusive. On the contrary, they plan to organically fit it into the game universes. For example, it will be possible to advertise something using billboards in virtual universes. 

Earlier it became known about Microsoft’s plans to add ads to games for the Xbox Series S and Xbox Series X.